When Fifth Gear borrowed my Z4, and I found out it was Jason Plato booked for the filming I kind of guessed what was going to happen.
When the director got out of the car after the first filming run, I asked how it went. He gave me a knowing look and said "yeah. Jason went quick"
Then as JP left for the second filming run on his own, he went out talking on the phone wedged under his chin. He came back 25 minutes later, still on the same phone call.
It was covered by their insurance for the day, but that's how these days go I guess.